Agency Internet Marketing from the Inside Out.

about project cap insurance marketing

Created through an alliance of the IIABA, Trusted Choice®, state associations and key insurance carriers, Project CAP is a powerful industry initiative with the vision and resources to recapture and expand the independent channel’s share of today’s growing insurance market.

We believe if we can expand the independent agent’s visibility to online consumers, enhance that consumer’s appreciation of the independent agent’s value proposition, and advance the independent agent’s expertise in online marketing, we can reverse migration away from the IA channel and reclaim market share.

To achieve this mission, Project CAP has not only developed an enhanced version of the TrustedChoice.com consumer website, but a brand new collection of agency marketing programs, products and services to bring agents and consumers together.

Some of these new programs – including participation on the new TrustedChoice.com – are available to members of the IIABA at no additional charge. So, we invite you to join us. Sign up today and start growing tomorrow.