Project CAP Marketing Blog

Social Media Posted at 2014-03-01 00:00:00.0
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10 Content Ideas to Bring You Luck in March

Written by Lindsey Feiner

March is meant to be lucky, but some say that luck is where preparation and opportunity meet. Opportunity is up to you, but the preparation we can help you with. Check out these 10 content ideas for your social media channels in March:Read More »

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Success Stories Posted at 2014-02-14 00:00:00.0
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How Do You Invest in Efficiency? Project CAP Can Help.

Written by Paul Martin

Investing your hard earned dollars wisely is an art form. Your investments can either help your company grow, or they can drain funds and take away fruitful future opportunities. Yet, without investing in your agency, it’s impossible to expand your horizons and improve your business.Read More »

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Success Stories Posted at 2014-02-06 00:00:00.0
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The Customers Are Waiting – Where Are You?

Written by Paul Martin

In the digital age, consumers are savvy. Information is fast and accessible, so web users can put in a small amount of time to get a big return when researching products and services. This new competitive marketing landscape can be challenging for independent insurance agencies. What is the best way to become more visible to these consumers who are wading through massive amounts of data, searching for products and companies to trust?Read More »

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Success Stories Posted at 2014-02-04 00:00:00.0
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Unique Business Opportunities Await Your Agency on TrustedChoice.com

Written by Paul Martin

There’s a certain amount of routine in every business. Whether its accounts your agency renews each year, the timing of payroll each month, or even your vendors that deliver the services you need day to day, consistency is good for business. However, change is part of a strong business, too, and the balance between consistency and change is what makes a company grow.Read More »

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Success Stories Posted at 2014-01-30 00:00:00.0
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How to Join a Community on TrustedChoice.com

Written by Paul Martin

“Community” is an important concept in our society, and for good reason. Our communities ground us, support us, and give us a sense of place. The people in our communities are faces we recognize and trust. Trusted Choice agents are a kind of community, too. Read More »

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Success Stories Posted at 2014-01-22 00:00:00.0
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How to Know if You’re Paying for the Right Leads

Written by Paul Martin

They say that when the student is ready, the teacher will appear. You could say the same thing about customers – when the product is high quality, the customer will buy. The trick is to make sure that the customer knows about your high quality insurance products, and can find them with relative ease. Project Cap can be that resource to give your agency the visibility it needs to succeed.Read More »

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Social Media Posted at 2014-01-16 00:00:00.0
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New Facebook Feature: Trending

Written by Lindsey Feiner

Much like Twitters “Trends”, Facebook is rolling out a new “trending” feature. Trending is designed to show a personalized list that combines the interests of the user with content that is getting the most attention across all of Facebook.Read More »

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Insurance Content Posted at 2013-11-27 00:00:00.0
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5 Keys to Content Curation

Written by Lindsey Feiner

Content abounds on the internet. Between social media channels, blogs and websites it can be information overload. What is the best way to sort through the content and utilize it responsibly and respectfully while still using it to your advantage?Read More »

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Digital Marketing Posted at 2013-11-21 00:00:00.0
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10 Content Ideas to Unwrap for December

Written by Lindsey Feiner

It’s the most wonderful time of the year!! It’s also the busiest; with holidays to celebrate with family, end of the year projects to finish up and of course New Year’s Eve resolutions to plan. Don’t let your content planning fall to the wayside. Check out these 10 great ideas to get you started:Read More »

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Agency 2020 Posted at 2013-10-31 00:00:00.0
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Agency 2020 Update: Aartrijk Brand Image Assessment

Written by Lindsey Feiner

Aartrijk, the branding and communications firm, completed and presented a brand image assessment to Hester, Heitel & Associates, the Project CAP Agency 2020 spotlight agency. According to Aartrijk, your brand is your most valuable asset — and we agree! Read More »

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Digital Marketing Posted at 2013-10-17 00:00:00.0
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9 Tips to Blog Like a Ninja

Written by Lindsey Feiner

The blogging world is a cutthroat place, and your opponent trains harder than you do. That's why you need to blog like a ninja. Here are a few quick strategies you can practice right away.Read More »

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Social Media Posted at 2013-09-12 00:00:00.0
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Facebook Contests and Promotions Rules Get a Facelift

Written by Lindsey Feiner

Running contests on Facebook had been complicated in the past. Contests needed to be run through an application instead of right on your timeline. There were several rules and regulations you needed to follow in order to launch a contest in the first place. Participation became a hassle for users. That has all changed.Read More »

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Social Media Posted at 2013-09-05 00:00:00.0
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3 Questions to Ask Yourself Before Jumping on the Social Media Bandwagon

Written by Lindsey Feiner

It’s on everyone’s mind, and if it isn’t it should be. Agents know if you want to be seen and heard in this digital world, you have to be active in the digital space reaching out to people and helping them find you. In this place and time that means you can’t afford to ignore social media. The real question is, how many social media networks should you be on and how do you decide which ones are right for your agency?Read More »

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Agency 2020 Posted at 2013-08-29 00:00:00.0
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Agency 2020 Update: August

Written by Lindsey Feiner

Hester, Heitel & Associates has been going through some changes and Project CAP has been very excited to start their digital marketing makeover! We’ve completed our assessment and determined what tools they need to head them down a path worthy of the Agency of the Future!Read More »

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Social Media Posted at 2013-06-13 00:00:00.0
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4 Changes Coming to Facebook Ads

Written by Lindsey Feiner

Do you find Facebook ads a mystery? Have trouble cutting through all of the options to determine what you need? Facebook is working to make ads simpler by cutting out redundant products and simplifying the ad buying process.Read More »

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Digital Marketing Posted at 2013-05-02 00:00:00.0
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Testing Content on Facebook: Unpublished Posts

Written by Lindsey Chaplin

If you are utilizing social media in your agency, you know that it is a constant game of try, measure, tweak, repeat. Some content does well, and some content tanks. How do you tell what your Facebook fans want to hear without spamming them or worse, giving them a reason to unlike your page? Facebook has a solution: unpublished posts.Read More »

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Digital Marketing Posted at 2013-04-18 00:00:00.0
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10 Content Ideas to Get your May Content on the Right Path

Written by Lindsey Chaplin

We don’t know about you, but here in Minnesota we are ready for some spring blooms. With snow still on the ground we are patiently waiting the true arrival of spring. Even if it doesn’t feel like it to us, May is right around the corner! Don’t worry; we have some great content that will get you on the right path…and hopefully we’ll be seeing some of those spring flowers soon as a reward for our good deed!Read More »

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Digital Marketing Posted at 2013-03-28 00:00:00.0
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5 Common Blogging Mistakes

Written by Lindsey Chaplin

Does your agency currently post a blog? Have you been thinking about starting a blog to reach your customers in a new way? Your blog can be a powerful communication tool that builds your brand and nurtures a sense of engagement, if you avoid these 5 common mistakes.Read More »

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Digital Marketing Posted at 2013-01-31 00:00:00.0
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10 Ways to Use LinkedIn to Your Advantage

Written by Dave Wencel

Think of LinkedIn as the Internet version of your local Chamber of Commerce. For business professionals looking to create opportunities and new contacts in a B2B space, LinkedIn offers much in terms of ways to grow your network and show your expertise. Here are 10 ideas for using the world's largest professional network.Read More »

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Digital Marketing Posted at 2013-01-03 00:00:00.0
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What's the Deal with Twitter?

Written by Dave Wencel

What can you say in 140 characters that will boost sales? That's not the point of Twitter. The point is, how can you engage with more people and keep the conversation going via tweets that build community? Read More »

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Digital Marketing Posted at 2012-12-20 00:00:00.0
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Can Facebook Replace Traditional Marketing Methods?

Written by Jayna Locke

Social media marketing may be all the rage, but it also generates a lot of questions. Whether you have just dabbled or have taken a swan dive into the deep Facebook pool of opportunity, should you drop your traditional marketing in favor of finding fans and networking online? It's not an either-or question.Read More »

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Managing Reputation Posted at 2012-12-06 00:00:00.0
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This Is Not Your Father's Sales Funnel

Written by Dave Wencel

The traditional sales funnel where prospects flow from qualified leads to closed sales has been turned on end. In the digital age you need to build online networks that allow for an ongoing cycle where customers interact with each other and advocate on your behalf.Read More »

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Association Topics Posted at 2012-11-29 00:00:00.0
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Who Moved My Customer?

Written by Paul Martin, State Association Liaison

Agency veterans are trying to figure out where they fit with digital marketing. More of them recognize they need to give their blessing to 21st century marketing methods in order to succeed in the digital age. Don't stay stuck in the past because tomorrow is here.Read More »

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CAP News Posted at 2012-11-20 00:00:00.0
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At Thanksgiving, Project CAP Is Grateful for You

Written by Suzanne Olson

You rely on the power of positive referrals and reviews to build your business, and we do too. As Project CAP reflects on all that we are thankful for, we're especially grateful for the testimonials we have recently received from agents who are benefitting from our digital marketing programs.Read More »

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Digital Marketing Posted at 2012-11-08 00:00:00.0
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Who's Got Too Many Passwords?

Written by Nancy Hupp

How are you supposed to remember all the passwords necessary to gain access to the Digital Age? It seems we need more and more passwords just as our memory grows shorter and shorter. Here are some hints that can get you where you're going while maintaining your sanity.Read More »

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Insurance Content Posted at 2012-09-13 00:00:00.0
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How to Get Online Rubber Neckers

Written by Jayna Locke

Rubber neckers can't help braking to see what is happening on the side of the road. As you build online visibility, you are going to want some rubber neckers who would rather see what you are doing than the sea of bumpers ahead. Here are some ways to get their attention.Read More »

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Digital Marketing Posted at 2012-08-30 00:00:00.0
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Agents Being Themselves - Digitally

Written by Paul Martin, State Association Liaison

What we call 'digital marketing' is really just marketing in a new place where all of us metaphorically live most of our lives already. Insurance agents must connect with customers and prospects in this new world. Many just don't yet know how.Read More »

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Digital Marketing Posted at 2012-02-01 00:00:00.0
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They're Here...

Written by Marty Agather

Insurance shoppers increasingly go online to research options In the movie Poltergeist, Carol Anne, the five-year-old daughter of the family who is about to be haunted, announces the arrival of the spirits named in the movie's title, by stating 'They're ...Read More »

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Managing Reputation Posted at 2011-12-07 00:00:00.0

Get Your Website to Page 1

Written by Marty Agather

A question that agents continually ask is "How do I get my web site to the first page of the search results?". The answer to that question isn't easy, nor is it the same for any two searches. A sobering statistic is that only 11% of searchers actually click through to the second page of the search results according to a December 2010 study by Optify. Thus, getting an answer to the question is vital to any digital marketing strategy. Books can be (and have been!) written about this topic. The purpose of this post isn't to answer the question on how to achieve page one rankings, the intent to provide some background on how pages get rated for the uninitiated.Read More »

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Customer Expectations Posted at 2011-12-06 00:00:00.0

What is Project CAP all about?

Written by Marty Agather

As mentioned in our previous post, CAP is an industry initiative designed to address the loss of personal lines market share to the captive agency companies and the direct writers. To achieve this mission, our strategy focuses largely on the development and deployment of two major entities: A new Consumer ...Read More »

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Internal Process Posted at 2011-12-05 11:12:00.0

Welcome to Project CAP aka Consumer Agent Portal

Written by Marty Agather

Welcome to Project CAP's new blog. While Project CAP may be a new company with whom you may not be familiar, there is a good chance that you may have heard a bit about our initiative, which some know by our working name 'The Consumer Agent Portal'. Project CAP was ...Read More »

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Association Topics Posted at 2011-11-02 00:00:00.0
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Educating Agents About CAP

Written by Paul Martin

As the independent agent community has begun to explore what digital marketing and interactive communication with prospects and customers through the internet will mean to the future of their operations and sales practices, one thing has become obvious to me...Read More »

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CAP News Posted at 2011-10-27 00:00:00.0
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Why ‘Project CAP’ and other pithy questions

Written by Marty Agather

Some visitors may wonder what the name Project CAP means and why our web address ends in .info, and our site isn’t all that flashy. The name “CAP” is short for “Consumer Agent Portal.” Neither the acronym nor the name … Read More »

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Posted at 2011-09-06 00:00:00.0

Project CAP to Present at IIABA Conference

Written by Marty Agather

ProjectCAP will introduce its new initiatives to thousands of independent insurance agents, brokers, and carriers through four presentations at the IIABA National Leadership Conference, September 13-16, in Minneapolis, Minnesota. Marty Agather+Read More »

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